Managed Maintenance, Inc. Awarded DemandGens 2012 Sales & Marketing Integration Award
BOCA RATON, Fla.–(BUSINESS WIRE)–Managed Maintenance, Inc., a leading Software as a Service (SaaS) and maintenance contract consulting provider, was recently announced as the winner of DemandGens 2012 Sales & Marketing Integration Award. MMI is steadily becoming the preferred vendor of choice for small and large technology-based Manufacturers, Distributors and Service Providers seeking to streamline their service contract management and build maintenance, support and subscription revenues.
MMI was recognized for their accomplishments in driving revenue through lead generation and management programs, and leveraging marketing automation technology to create more sophisticated and repeatable processes for success. Through MMI’s partnership with SalesFUSION, a leading provider of marketing software automation, MMI developed processes that help them succeed in meeting revenue, brand recognition, and customer acquisition goals. With the integration of SalesFUSION, and a MS Dynamics CRM system, MMI succeeded in enhancing data integration, managing and cultivating relationships via social mediums, segmenting prospects and customers to receive relevant and useful content, and hosting on-line events. These accomplishments resulted in the ability of MMI’s sales teams to drive revenue growth and profitability.
Knowing the importance of choosing the right systems and platforms was a trial and error process for MMI. Trish McLoughlin, Marketing Manager at MMI, states: “We tried several CRM and marketing automation companies before finally choosing SalesFUSION for marketing automation, and Microsoft Dynamics for our CRM system. Some were expensive, others were free, however, in the end we found a good mix of tools that were in line with our budget, and integrated together well to keep our marketing and sales strategy in alignment.” Additionally, “Our B2B marketing strategy requires we utilize tools that allow us to analyze the wealth of digital information now at our fingertips, and develop lead generation and nurturing tactics that continue to provide our sales teams with a healthy pipeline of qualified prospects.”
MMI’s Sales & Marketing processes allow MMI to engage with other companies looking for solutions like the ones offered by MMI; and ultimately help them attain their own service revenue and contract management goals and objectives.
To learn more about MMI, please visit managedmaint.com
MMI solutions enable technology Manufacturers, Channel Partners, Distributors and Service Providers to maximize service contract revenues, while helping end-user organizations ensure uninterrupted maintenance and support coverage.
Managed Maintenance, Inc.
Trish E. McLoughlin, 561-869-4399 x1287