/Big Data

Mayhem or Margin? How Resellers and Distributors Can Turn Big Data Chaos into a Game-Changing Opportunity

2018-07-26T14:20:58+00:00Big Data, Contract Management|

Big data is one of the most important issues companies are trying to get their arms around. Every company has a wealth of data at their fingertips, but employees often lack the know how and tools to turn information into intelligence. So what’s at stake? For resellers and distributors, quite simply, it’s the customer relationship. Do they want to be vendors or partners? Hint: There should be only one answer to this question. Resellers and distributors who help their customers gain control of big data mayhem will find that they create the opportunity for significant financial margin, while differentiating themselves from competitors who focus exclusively on the IT sale. And the opportunity is boundless: IDC says the big data market will reach $16.1 billion in 2014 alone, with services accounting for 29% of all sales. So what is big data? It is the unstructured information about company processes, customers, and businesses [...]