Tina Lux-Boim is a visionary leader of people, projects, and companies whose executive tenure combines both technical and operational management. As the President and Founder for a startup, Managed Maintenance, Inc., that started as a staff augmentation for contract, warranty, renewal management and sales and has become a multi-million-dollar SaaS company with complimentary consulting and staff augmentation services. Today, the company provides suitable tools or in-house expertise to manage and harness customer data around hardware and software assets as well as associated maintenance and support.
Tina developed the uncanny ability to identify and capture emerging opportunities in highly competitive technology provider organizations. Initially beginning as a pay for performance model, she shifted the direction of the company towards a complete lifecycle product expanding automation paired with contract sales and management offerings. This change has allowed for various levels of client business model complexities and the realization of a greater percentage of business that could be supported with software automation capabilities.
Identifying the right operations and processes and building diverse value-added products and services across customer data for hardware and software assets as well as maintenance and support services is something Tina is passionate about. When Tina first founded Managed Maintenance, Inc. in 2007, her expertise was in business operations and she has since grown to know technology services and the IT industry intuitively. After her initial 7 years in the business, she had the vision for a new software platform allowing more visibility while reducing the complexity of services contract sales and management for all levels of the IT channel, manufacturing to end-user clients. Tina places a strong focus on continuous product improvements as the key to delivering robust solutions to distributors and manufacturers in the tech industry, supporting global client accounts and the growth of their services business.
As a leader, Tina has a strong tenure with the leaders of her organization and empowers staff to do their jobs while encouraging a continuous learning process that provides a fulfilling career trajectory. Many leaders at MMI today started with the company 15+ years ago and started in entry-level positions. Tina provides opportunities to grow and takes exceptional pride in coaching each person based on their individual talents. Through this, she has developed the reputation as an extraordinary team builder who instills strong employee engagement to maximize productivity, loyalty, and profitability, even leading both onshore and offshore developers to realize the full vision of the company.
Tina is actively involved with leadership in various industries to bring a diverse growth mindset to her own company. She has been a member of Vistage International, a peer-to-peer membership organization for CEOs, business owners and executives of small to mid-size businesses. This opportunity to access world-renowned speakers coupled with discussions around business issues faced by other executive leaders and CEO’s has provided insight into the cultural, people and process changes that can make a positive impact on her own organization. She is also a member of the Technology Services Industry Association and served on the Advisory Board for 2 years.
Tina has received many honorary mentions and awards. Most recently, Tina was recognized as a 2016 CRN Channel Chief. Tina was also named one of CRN’s “Women of the Channel” more than 5 years running, which celebrates the accomplishments of those female executives making their mark in the IT channel. In addition, Tina was recognized on the CRN “Power 50 Solution Provider List”, honored as part of an elite subset of women executives within solution provider organizations who are extending their respective company’s sphere of influence as trusted advisers.